Electro
Project overview
Redesign of Electro website: e-commerce platform specializing in selling electronics.
My role
The redesign of the Electro website was a project for an imaginary client that I completed during a UX designer course. In this project, I assumed the roles of both a UX/UI designer and a researcher.
Information from client
Original design
Interviews findings
Benchmarking mood board
Creating protopersona
User journey
User flow diagram
Sitemap
Initial digital wireframes
Look&feel mood board
Style guide
High fidelity wireframes
Learning outcomes
The redesign project of the e-commerce platform was particularly intriguing for me, mainly due to the planning of the website architecture and analyzing how to present information in a way that is as clear as possible for the user.
I believe that the clean, modern design I proposed for the website allows users to find their desired products more quickly, make purchases without experiencing frustration, and ultimately addresses the issue highlighted by the client - the frequent abandonment of the platform by users without completing a purchase.