The goal
The aim was to gather and analyze feedback on the usability of the company's digital tools and propose improvements to enhance their user experience
Contestants
We formed two teams of experts
Each member represented a role typically involved in the real-life process of designing and executing a building, including:
Project Manager
3 Designers
Cost Analyst
Structural Engineer
Tasks
Day 1: Design Phase of the Project
Create a 3D model of a residential building
Estimate project costs
Generate a catalog of residential units with measurements
Prepare an environmental impact assessment
Day 2: Build Phase of the Project
Refine or adjust the 3D model of the residential building
Re-estimate costs based on construction details
Update the catalog of residential units if needed
Finalize the environmental impact information
Research goals
Tangibles
Measure modeling time
Assess model quality
Determine the level of support users need
Intangibles
Identify problems that arise while using the typology tool and how they are resolved
Pinpoint the main user pain points and what they are most satisfied with
Understand how users evaluate their experience with the typology tool
Feedback sessions
After each day we organized a feedback session to learn what are the user’s main observations
Individual ID interviews
Group discussion
Ux analysis
After the hackathon, we dedicated significant time to analyzing the feedback we gathered.
We created a user journey diagram
identified the main user pain points
Constructed an affinity diagram to group similar problems into categories
Research impact
During the hackathon, we validated some hypotheses and discovered many new challenges we hadn't previously recognized.
The insights we gathered helped us identify the key problems to focus on, kicking off the ideation process to find solutions.